I am Jason Cobb. I call Indianapolis home with my wife Krista and our five delightfully rambunctious children. I set direction for products and services and pore through data to discover new opportunities for First Merchants Bank as their Digital Banking Product Manager. I am fueled by three things: a passion for education, good client-focused design, and what is in all likelihood, an unhealthy amount of coffee.

I provide consulting to grow aggressive small businesses by boosting brand value and providing the framework to build community.  I also write about my adventures in measuring myself and growing into a new me at Better Data Better Me.  Finally, I founded High5 Inc, an encouragement-wear company.