I am Jason Cobb. I call Indianapolis home with my wife Krista and our five delightfully rambunctious children. I set direction for products and services and pore through data to discover new opportunities for First Merchants Bank as their Business Banking Product Manager. I am fueled by two things: a passion for education and what is, in all likelihood, an unhealthy amount of coffee. I am a believer who enjoys crisp air and optimistic mornings.

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What I’m Writing


Have you ever called a business that doesn’t answer the phone?

Brand-Boosting communication with your clients over the phone is simple, but not always easy to do.

Web and Social Marketing is a Client Conversation

Capture the personal feeling of your small business in your marketing campaigns.

Instant Research

It’s time to stop thinking and talking about researching something and take action to gain 80% of the benefit in an instant.